Why Me? Lessons in Personal Branding

Do you know what the most interesting aspect about fraud is? Why do people do it? What makes someone commit fraud and steal?

Personal branding is how we present ourselves to the outside world. We can think we are the next best thing since sliced bread, but unless our actions speak volumes we will rarely gain the momentum we envision.

The internet is fickle…

Be true to you, be true to your mission and what makes you get up every morning. Whether it is that pesky rooster, who bless his heart keeps the critters away from his flock…by cock~a~doodling at 3 am. Or the urgent desire to share your message with your own flock.

Photo by Pixabay on Pexels.com

Just know, that whatever your message. Make it clear. Make it real, and make it relevant and relatable.

You want to deter fraud? Stop doing research. I can tell you that. I am a walking anomaly to many statistics.

  • I was a foster child since age 11 and aged out of the system
  • I testified in court at the age of 11 and 16, as a victim of crimes that I wish no one ever experiences
  • I paid my own way through college
  • I have been homeless
  • I am a veteran, who served in both the Navy and the Army

…and much more, but this will get us started.

Bottom line, I am fiercely independent. I highly value the truth, drive and determination. I can see it in others, because I recognize the drive.

And I can spot a liar. How? Because I have lived a life that relied on others. I have been lied to at a very young age, and many times. But I also see the good in the world. If you want to change the world, change your view.

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